◐ learning · kind concept · level 1 · 6h
- Requiere: Statistics
- Aplica: Delta Method
Metrics that are ratios of two random quantities (e.g. clicks per session). Their variance can’t be computed naively — the randomisation unit and the metric unit differ.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign.
Enlaces
- Requiere: Statistics
- Aplica: Delta Method